Rei Kawakubo once said, "Young designers are the heartbeat of innovation, injecting fresh perspectives and audacious creativity into the veins of the fashion industry."
As a part of my Visual Communication final, my last project was a brand activation for Dover Street Market, titled DSM Visionaries. This will be a 6 week pilot program for an international roll out across Dover Street Market locations that will be a pop-up to serve independent designers fostering community resonating with DSM's brand values.
This semester long project required creating a customer journey map, logo design, press strategy, print ad creation, and an email marketing campaign.
